Welcome to The CMO Sidekick
A support system for senior marketing leaders.
Are you a CMO, VP of Marketing, Head of Strategy or other Marketing Leader that just needs another senior brain to help solve challenges or extend yourself?
I can help you scale yourself across your organization and deliver results.
About Lindsey
Expertise
Lindsey Scheftic is an accomplished marketing executive with over 20 years of experience in client and agency roles. As the former CMO at Ring, an Amazon company, she led the organization's marketing initiatives, and drove unparalleled household acquisition and brand growth. Lindsey has excelled in a diverse range of skills, including brand and digital strategy, consumer insights, e-commerce, emerging technologies, brand management, team management (structure and org design), creative advertising, social media and influencers, event, partnerships, new product launches, and sports, music, gaming and entertainment marketing. Her extensive knowledge in these areas on both a national and global scale has made her a highly sought-after marketing expert.
Lindsey has worked with and for top brands such as Apple, Red Bull, Vans, Toyota, Volkswagen, and AT&T, transforming their marketing initiatives with her proven track record of developing successful marketing strategies to stay ahead of industry trends and establish meaningful connections with consumers.
Lindsey has recently started her own senior consultancy firm - The CMO Sidekick. Her new company will provide a support system for senior marketing leaders to extend themselves to solve key business challenges. Lindsey recognizes that the modern CMO role has expanded beyond the capacity of one or few senior leaders in an organization, and that often headcount budgets don't provide scope to bring in senior level thinkers full-time. Lindsey can help CMOs and senior marketing leaders scale themselves across their organizations to drive growth and deliver results.
Grow Your Business with The CMO Sidekick
Brand Marketing Strategy / Brand Architecture
Organizational Design / Team Architecture / Talent Recruiting
Brand Marketing Strategy / Brand Architecture
PRODUCT MARKETING AND LAUNCH STRATEGIES
Organizational Design / Team Architecture / Talent Recruiting
Brand Marketing Strategy / Brand Architecture
Organizational Design / Team Architecture / Talent Recruiting
Organizational Design / Team Architecture / Talent Recruiting
Organizational Design / Team Architecture / Talent Recruiting
Digital Marketing Strategy
Creative Advertising / Messaging Architecture
Organizational Design / Team Architecture / Talent Recruiting
Creative Advertising / Messaging Architecture
Creative Advertising / Messaging Architecture
Creative Advertising / Messaging Architecture
Social and Influencer Strategy
Creative Advertising / Messaging Architecture
Creative Advertising / Messaging Architecture
Paid Media and Partnerships
Consumer Insights - segmentation and research
Paid Media and Partnerships
Budget and HC Management
Consumer Insights - segmentation and research
Paid Media and Partnerships
Consumer Insights - segmentation and research
Consumer Insights - segmentation and research
Consumer Insights - segmentation and research
Grow Your Business with The CMO Sidekick
Experiential and Events
Marketing Positioning C-Suite Coaching
Experiential and Events
Performance Marketing
Marketing Positioning C-Suite Coaching
Experiential and Events
Marketing Positioning C-Suite Coaching
Marketing Positioning C-Suite Coaching
Marketing Positioning C-Suite Coaching
Fractional CMO Services
creative and media pitch (RFP) process management
Marketing Positioning C-Suite Coaching
content marketing
creative and media pitch (RFP) process management
creative and media pitch (RFP) process management
creative and media pitch (RFP) process management
creative and media pitch (RFP) process management
creative and media pitch (RFP) process management
Schedule an Initial Consultation
Possible Conference
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